Ljubljana, Slovenia – Comtrade Gaming, the premier technology provider to the gaming industry, announces that it will reveal its highly integrated gaming systems environment at ICE Totally Gaming 2018. By optimising multiple channels, devices and player touch-points, Comtrade Gaming’s product portfolio engages customers while generating improved revenue for clients and partners.
The advancements in 360° player view and life-cycle management strategies better serve gaming operations across multiple products and channels. Adjustments to system capabilities now allow configuration and scalability along any operator size, business preferences, requirements and regulatory conditions. With these enhancements, iCore optimises every aspect of the multi-channel operation by identifying key player segments, automating marketing campaigns and managing operations with its business intelligence back office.
Comtrade Gaming will also debut new extensions to its sCore real-time monitoring and gaming operation management system: a player messaging and media presentation engine that expands player engagement opportunities during machine gaming. With the operator-controlled application marketplace, operators use the sCore Media Engine to personalise and enrich player experience on gaming machines that support G2S protocol. Comtrade Gaming will showcase a suite of player-centric apps for real-time engagement that deliver cross-sell and up-sell campaigns, based on an Award Engine that evaluates and communicates eligibility using advanced machine learning algorithms.
“Convergence brings a number of key strategic benefits, including the ability to create competitive advantages through exceptional customer experience,” explains Aleš Gornjec, General Manager of Comtrade Gaming. “Our omni-channel environment provides a straight-forward and elegant way for operators to engage, acquire and reactivate all player segments. Comtrade Gaming’s technology continues to enable agile solutions for a hyper-competitive market.”