The online casino comparison site, FeedBACK Casino, is celebrating an influx of player registrations following their recent victory at the iGB Affiliate Awards in London.
Up against stiff competition for the Best Innovation category, the panel of expert judges decided that FeedBACK Casino’s revolutionary comparator feature made it the clear winner.
The comparator feature allows casino players to find and filter different casinos, subject to a variety of user preferences – such as payment methods and game types. Users can then shortlist three casino operators for comparison, to reveal reviews and trust scores provided by users from the FeedBACK community.
The comparator saves users a huge amount of time by providing information in a clear and easy way, compared to the traditional method of reading through lengthy casino reviews.
Maxime Gross, Managing Director of FeedBACK’s parent company, Takkaro, commended the award win for contributing to a spike in account registrations throughout February.
He said, “Our community praised this award, and this reinforced the bond of trust that we share with our community members.
“As we all know, the gambling world can put off quite a few people, even though it’s one of the most regulated sectors in the world.
“This award sends a strong message to the world. It shows that it’s always possible to innovate with the aim of helping players to find their way around the market, and most importantly, to know where they can play safely.
“This is what FeedBACK is all about: created by players and for players, we’re advocates for information transparency.”
Looking forward, FeedBACK have a busy schedule of updates planned, offering even more content and information for players to use for comparison purposes.
As a data driven company, FeedBACK have spotted changes in user behaviour in recent years and their future updates will focus on catering to these new player habits and choices.