Finnplay introduces innovative player engagement tool


Finnplay, the Nordic-based igaming platform provider and gaming group, has intoduced the Engagement Manager, a new tool which intelligently segments players, automates campaigns and optimises return on investment.

The new tool combines smart player segmentation with campaign automation and real-time analytics. Igaming operators can create custom player groups, segmented by behaviour, and deliver timely messages, campaigns and bonuses via automated actions. The messages are delivered via email, SMS and push notifications using integrated service providers. Operators can also set up graphical dashboards fed by real-time data to analyse results and improve future campaigns, player segments, triggers and bonus offerings.

Finnplay and its customers expect the Engagement Manager to generate substantial revenue growth in the short term. The company has partnered with Gaming Crafts Oy, a fellow Finnish igaming software company, to implement the exciting new feature.

Erkki Nikunen, CMO of Finnplay said: “We are very pleased to release this important new tool to our customers to stimulate player activity and profitability. Operators are always looking for more focused ways to motivate their players, and the Engagement Manager provides an intelligent new approach to managing player segmentation, bonusing and campaign automation.”

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