Fortuna launches Polish sportsbook on Playtech’s omnichannel platform
Fortuna, the largest betting and gaming operator in Central and Eastern Europe, has completed the migration of its sportsbook in Poland onto Playtech’s IMS platform. The news follows the launch of Fortuna’s omnichannel platforms with Playtech in Slovakia and Czech Republic, with further integrations in Romania and Croatia to follow.
Poland is the latest country where Fortuna can now manage their players from a single platform, delivering a single 360-degree view of players across all migrated countries, as well as being able to utilise Playtech’s player engagement centre and responsible gambling tools.
Fortuna has grown into Central and Eastern Europe’s leading betting and gaming operator in since Playtech first partnered with the company in August 2016. Highlights of its partnership include launching the first online casino in the Czech Republic.
Per Widerstrom, CEO at Fortuna Entertainment Group, said: “Our strategic partnership with Playtech continues to be integral to our growth plans, as well as our successes so far. This migration will offer Polish customers a leading user experience, and more broadly it confirms our omnichannel leadership in Central and Eastern Europe.”
Shimon Akad, Playtech chief operating officer, added: “This is just the latest step in what continues to be an impressive growth trajectory for Fortuna, and we know there is a lot more to come. As well as highlighting the power of Playtech One as a solution for licences, this is also a prime example of how Playtech can be the technology provider of choice for companies as they expand and build their offerings in new markets.”