Marketing & affiliates

Gamingtec participates in iGB Lisbon Affiliate Conference

Gamingtec marketers visited the iGB Affiliate conference in Lisbon, Portugal. The event brought together igaming suppliers, operators, and affiliates from Portugal and other European countries.

Gamingtec is an independent software platform provider that offers solutions to B2B clients. Looking for new markets and collaborations, the marketing team presented various services, such as full turnkey solutions, casino suites, and sportsbooks. They also met potential partners interested in the company’s products and services.

“Our company is applying for a first operator licence and it is important for us to understand what types of marketing pricing models are working better [sic] in the country,” said Olga Stoyan, chief marketing officer of the company.

Stoyan highlighted the necessity to learn in detail about Portuguese licence websites, promo materials and payment systems. Stoyan also said that local operators should focus on cooperation with affiliates on a revenue-share basis, because these programmes target long-term stable relationships.

In addition, Stoyan said thst suppliers of igaming should develop mobile applications for AppStore and Google Play, taking into consideration the constantly rising number of players that use mobile devices.

Gamingtec delivers software to partners so they can cooperate with the partners’ affiliates. The company provides a CPI model that integrates into game applications.

“The iGB Affiliate conference held at Feira Internacional de Lisboa was great. Our team enjoyed meeting potential partners and colleagues in the IT industry. We especially appreciated the speaker sessions and the exhibition,” added Olga.

Among the topics on the panel discussions were legislative challenges faced by affiliates, trustable online solutions for the iGaming industry, the regulatory systems of different countries, and the most promising markets.