Hero Gaming Join FT CRM with a BOOM!


Whether it’s the gamified brand Casino Heroes or the ground breaking ‘Blitz’ casino feature, Hero Gaming feels it has consistently been known for pushing the boundaries of product innovation. They have continued this aim with the launch of BOOM Casino this year, a casino that caters and adapts to players.

Starting with BOOM, Hero Gaming will roll out FT CRM across their brands to streamline their player engagement.

Georg Westin, founder of Hero Gaming, said: “We can see the value FT CRM will add in streamlining the execution process for our CRM team and allowing them to focus on creative campaigns rather than manual processes. Our brands are known for creative player engagement and FT CRM will allow us to achieve even more without needing additional resources.”

Simon Lidzén, co-founder and CEO of FAST TRACK, said: “We are excited to be working with a business that is known for innovation in the player engagement space. We believe that FT CRM will bring a great deal of value to the Hero Gaming team and we look forward to establishing a long and successful partnership with them.”

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