ICE 2019 preview – what to expect from Digitain


It is hard to believe another year has come and gone and the annual pilgrimage to the ICE 2019 show at London’s ExCeL is nearly upon us, never mind the inbound new decade approaching and the changes that may bring.

2018 was a rumbustious year, and who would have predicted that one of the world’s largest sports betting markets, the United States of America, would open into what is the new Klondike Gold Rush for operators and platform providers seeking growth opportunities.

‘Innovation' continues to be the theme for the last few years that drives both platform providers and operators alike. Of course, now that innovation is ingrained in the industry’s psyche, we need to build on that and strive to excel on all levels. ICE 2019’s theme is ‘Spirit of Genius’ which captures the mercurial event of epic proportions which is ICE.

So, what can you expect from Digitain at this year’s ICE and beyond?

At our booth S2-350, you can expect a warm welcome from our team of talented igaming digital experts, who hail both from B2C operations and B2B technology delivery, which provides a unique pedigree of over 15+ year’s sector experience. You will meet the people behind the technology, the people behind the lines of code, the people that along with you and our valued customers can shape the delivery and trajectory of your business.

2019 is the year of co-development and inclusion, and as the lines of the traditional supplier-client relationship are blurring, there's no longer a place for 'them and us' attitudes or long development cycles. 

The growth in API technology applications has helped deliver a more inclusive, collaborative approach to technology, development, and brand differentiation and client/supplier relationship management; it’s all about the customer experience. Clients are now empowered to take control of the co-development cycle, through the creation of transparency, productivity and efficiency tools and micro-services / applications, which as a company Digitain provides and has an extensive roll-out planned for this year and beyond into the new decade.     

We believe in delivering a higher degree of player interactivity, creating more personalised betting experiences and become less product orientated and process driven. Personalised gambling, which like many forms of gambling is undertaken in solitude, will become less about the winning and the chance to win money; it will become more about the entertainment proposition that is such as successful formula in the social economy and social gaming at large. It's why the new generation demands entertainment for little or no financial outlay – the freemium economy.

We will also be unveiling our new productivity tool called DGBuilder, which embodies our values of co-development with our partners.  We believe DGBuilder is unique in the market as it is not only a full-service application for building front-end websites for your brand, but it also allows the ability to control your brand and user experience, to optimise brand metrics such as customer experience and conversion funnels, site navigation, but more importantly product verticals and gaming content in a frictionless drag & drop functionality.    

Join us at ICE, ExCeL, Stand  #S2-350 for a demo of DGBuilder and our proven market ready sportsbook or book a meeting as spaces are limited to arrange a confidential no-obligation conversation today here.

See you at ICE: the Spirit of Genius.

Subscribe to the iGaming newsletter