Casino & games

iSoftBet inks brand-wide GiG content deal

iSoftBet, the online and mobile casino content provider, has signed an agreement with operator Gaming Innovation Group (GiG) to offer its complete games portfolio across the operator’s multiple brands. Included in the deal is the supplier’s game aggregation platform (GAP) to further power GiG’s casino offering.

The partnership will see GiG integrate iSoftBet’s full portfolio of proprietary and branded slots and table games, including titles such as Crystal Clans and The Dalai Panda. In addition, GiG will have access to GAP enabling it to select from more than 3,000 slot and table games provided by the supplier’s platform partners.

iSoftBet’s GAP offers content from 46 third-party suppliers in the igaming industry, as well as marketing and real-time gamification tools.

Games include slots, table and video poker games, all of which have been designed, developed and certified for use in regulated markets.

In the last 12 months, iSoftBet has released titles such as Hot Spin and Pearl of the Orient, as well as latest releases The Nutcracker and Jumbo Stampede.

Michael Probert, chief commercial officer at iSoftBet, said: “We’re thrilled to partner with such an innovative business as GiG. This marks another important step in our growth as a company, and we are delighted to have signed such a significant tier one content and GAP platform agreement.

“Both GAP and our own portfolio contain games of the highest quality and continue to perform superbly across all major regulated and emerging regulated markets.”

Natasha Gowan, head of communications at GiG, said: “iSoftBet has a great reputation for developing high-quality games, and providing a huge range of content via its leading aggregation platform GAP. We are excited to be partnering with iSoftBet and look forward to a long and productive partnership.”

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