Mobile e-Commerce, or m-Commerce, as it has become known, is a rapidly expanding and developing industry. A growing number of consumers rely on their mobile devices as portable computers, fitted with all the key functionalities of a desktop or laptop, but cased in a compact, easy-to-use frame. Online retailers and merchants seeking to tap into this consumer base must create the optimal environment for mobile users to translate their wants and needs into monetary transactions – beginning with mobile versions of commercial websites to the integration of assorted payment instruments. A number of international companies have effectively adapted to the needs of modern users – most notably, VISA, Uber, and Facebook.
International payment system VISA has recently introduced several new features to its innovative mobile wallet VISA Checkout. Easily integrated into the webpage of any online store, VISA Checkout serves as a method for facilitating fast, secure payments from any device connected to the Internet. Once a user registers his credit details and shipping address, ensuing purchases are conducted quickly and conveniently.
In 2016, VISA Checkout will be introduced in six countries: France, Ireland, Poland, Spain, United Kingdom, and India. 11 million customer accounts, which have access to over 250 thousand online stores, are already registered.
Implementing a new design and assortment of functions, VISA is confident that the most recent update to VISA Checkout will render m-Commerce more convenient for the consumer and encourage more online merchants to connect to the service. The following updates have been introduced:
• Simplified registration process – users can choose to scan their payment cards to add them to the e-Wallet.
• Personalized merchant pages – the buyer and service provider will interact more effectively through the new messaging service.
• Update to the service interface – forms require less time to complete and mobile navigation is simplified.
Having disrupted established transport services in cities around the globe, Uber presents consumers with a novel method of ordering a taxi via mobile application, immediately providing a cost estimate and vehicle waiting time. Payment is exclusively digital, requiring a credit or debit card linked to a user’s personal account in the app. This system of payment ensures that Uber has a high conversion rate and can provide customers with quality services.
In addition to its core service, Uber has begun to explore other venues, including food delivery from popular restaurants in a standalone application called UberEATS (currently limited to certain US states) and Family Profiles, which, when introduced, will allow individuals to pay for trips taken by family, friends, or colleagues.
As one of the most popular social networks in the world, with more than one billion active monthly users, Facebook closely monitors the latest trends and introduces new services ahead of competitors. Its huge global audience ensures that each innovation is met with almost guaranteed success.
One of the most successful developments introduced is the integration of Facebook user profiles into online shopping websites. If the consumer has Facebook profile, he is no longer required to register a separate account on the e-Commerce website and can allow the website access to his details via Facebook.
In the near future, Facebook plans to introduce a ‘Buy’ button for online shops to incorporate into posts. Potential buyers will be able to make purchases without leaving the Facebook website.
ECommPay’s team of payment experts works diligently to meet client expectations, offering the latest technologies to raise conversion rates and improving the quality of services provided to the end-user. All relevant products are adapted for mobile devices, thereby simplifying the payment process for m-Commerce clients.
For more information on ECommPay services, please do not hesitate to contact our specialists: [email protected]