March 22, 2016 – Comprehensive checkout solution for deposits and withdrawals leads to higher conversions.
SafeCharge (AIM: SCH), a leader in advanced payment technologies, today announced that The Rank Group Plc (Rank), owner of the leading bingo site, Mecca Bingo and the leading UK casino brand Grosvenor Casinos, has expanded its payments offering by deploying SafeCharge’s Personalised Cashier (“Cashier”) solution. By implementing this unique deposit and withdrawals solution, Rank provides its players with a comprehensive global checkout solution for cards and multiple alternative payments.
Integrated into Rank’s gaming platform, the Cashier solution gives Rank the required flexibility to operate a lucrative online gaming business, and provide multi-channel payment options to players that are at home or on the go to complete their deposits and withdrawals simpler and faster.
The Cashier solution has enhanced Rank’s offering to its players with highlights such as; Net Deposit which enables Rank to directly combat anti-money laundering and ensures that an initial deposit is paid back by the same method as the initial payment, Managed 3D which can override predefined 3D rules, giving flexibility and control of conversion and fraud along with a flexible API to enable back office control over multiple core businesses processes.
SafeCharge’s Fraud Prevention Platform supports Rank’s regulation compliance as well as its internal risk operations including both cards and alternative payment methods.
David Avgi, CEO, SafeCharge states:
“We are pleased that Rank has placed their trust in SafeCharge and has selected our award-winning Cashier solution to implement their player journey through the deposit and withdrawal processes. We are continuously advancing our field-proven solutions to ensure that we meet all regulatory compliance and industry standards. We are committed to continue the delivery of top-notch technology based payments solutions that are fully customised to the specific needs of our merchants, along with providing outstanding service which is key for our successful collaboration with Rank.”
Colin Cole-Johnson, Group Director of Digital & Cross Channel Services, Rank Group Plc said:
“We were highly impressed with SafeCharge’s payments technology, gaming expertise, and high level of service that we were confident in implementing their Cashier solution for deposits and withdrawals. We have been able to customise the checkout solution to suit our needs resulting in increased conversions and more thorough fraud prevention techniques.”