16 November 2016 (Las Vegas, NV) – Sports betting technology, software and services specialist Metric Gaming today announces an agreement with Sun Bets, one of the UK’s fastest-growing online betting websites, to provide an end-to-end golf pricing solution.
Metric’s offer will include highly competitive pre-game prices across all Outright and Match markets, as well as a market-leading in-play proposition, which will include the full range of Metric’s unique SuperLive® markets.
Sun Bets represents the combined forces of Tabcorp Holdings Limited, one of the world’s largest publicly-listed gambling companies, and News UK, the UK-based newspaper publisher and wholly-owned subsidiary of mass media conglomerate News Corp. Between Tabcorp’s gambling expertise and News UK’s massive customer base and media assets (including The Sun, the UK’s most widely circulated newspaper), the Sun Bets joint venture aims to make waves in the highly competitive UK online betting market.
Metric’s Commercial Director, Conall McSorley, said: “Sun Bets is a compelling new player in the UK online betting landscape, and a very welcome addition to Metric’s growing network. We are thrilled to count Sun Bets among Metric’s ambassadors.”
Metric’s SuperLive® platform has already garnered industry attention for its mobile-optimisation and seamless handling of the company’s flagship SuperLive markets, enabling in-game, instant gratification betting opportunities (such as whether a goal will be scored in the next 60 seconds) while customer accounts are credited in real time.
Sunbet’s Sportsbook Director, Kevin Beard, said: “As a newcomer to the marketplace we are focused on differentiation through technology. Metric Gaming provides innovative and exciting ways for our customers to engage with our sportsbook.”
About Metric Gaming
Since launching with its first customer in 2013, Metric has developed a strong global reputation for delivering innovative, next generation betting products and services, including its flagship SuperLive® product line and market leading in-play feed-out prices. Metric has also harnessed its technology and betting expertise to deliver a next-generation SuperLive® sportsbook platform, disrupting the industry with its state-of-the-art, mobile-optimised sports betting solution.