NetEnt continues its focus on penetration into regulated markets. Having inked an agreement with Rush Street Interactive LLC regarding market entry for Colombia earlier this year, a selection of NetEnt’s table games, including blackjack and two versions of roulette, have now been launched with RushBet.co, making them the first operator to provide NetEnt games in Colombia.
NetEnt plans to launch a wider selection of its renowned slot games in the Colombian market throughout the 2020 period.
“We’re excited to enter the Colombian online casino market and Rust Street is a great first partner to begin this journey with. The Colombian market is growing at a fast pace and I’m confident that our games will be well received by players,” said Brian Kraft, VP commercial NetEnt Americas LLC.
Omar Calvo, General Manager of Rush Street Interactive Colombia, said: “We are so pleased to expand our partnership with NetEnt to bring these top quality and well-known casino table games to RushBet.co players. NetEnt’s blackjack and roulette games are already among the most popular table games on our sites in the United States and we know players in Colombia, who appreciate top quality table game content, will love playing these games online at RushBet.co.”
As an added benefit to RushBet.co’s players, and to introduce these new games to the Colombian market, RushBet.co’s local operations team in Bogota has a number of promotional activities in the works, including accelerating loyalty points earned on NetEnt game play.