11 October 2016. Following BtoBet’s actions to expand into the African market, the company is now delighted to announce its partnership with the leading gambling company of Nigeria, NairaBet.
Nairabet and BtoBet join forces
Akin Alabi, CEO of NairaBet,commented:
“As a leading sports betting operator in the Nigerian market, we are always on the look out for quality partners and products to ensure a great experience for our customers. One of such partners is BtoBet and we are looking forward to working with them.”
BtoBet’s CEO Alessandro Fried complemented with NairaBet as a very fast growing brand in land based and online and added:
“We are very proud to have NairaBet as a partner in Nigeria. The growing number of gamblers and the spread of mobile is indicating the need to adopt a suitable platform and fitting software to manage player data and gambling-related business anywhere, from land based shops to mobile and online. I firmly believe BtoBet’s next-level omnichannel platform – B Neuron – will provide NairaBet with the greatest insight into players’ data and behavior and will drive the company to increase revenues.