The gaming industry is one of the largest economic sectors in the world, attracting a diverse audience and bringing in billions of dollars in revenue. According to a study conducted by J’son & Partners Consulting, global gaming industry revenue amounted to roughly 82 billion dollars in the last year alone, with projections for 2016 suggesting an increase by 15-17%.
As one of the most significant sectors in the global gaming market, online games are demonstrating their potential within the realm of digital content in 2015-2016. To promote online gaming, software companies are actively using various traditional and non-traditional media: TV and radio advertising, press advertising, outdoor advertising and various promotions – targeting new players with prominent, bright displays and innovative tactics. One of the most effective promotional tools gaining popularity within the industry is in-game advertising, in which one developer promotes partners and affiliates within their gaming content.
Online games can be divided into the following categories:
Multiplayer games, which make up approximately 40% of the total gaming market (in terms of value), require pre-installation on a personal computer or user device. Examples include Battle.net, Mail.Ru Games, Wargaming.net, Innova Systems, Supercell, Gaijin, etc.
Social games can be played online after registering a user account. This category includes platforms such as GameInsight, Plarium, RJ Games, etc. It also includes online casinos, online lotteries, and other gaming sites involving betting. Games gaining popularity on social media networks (e.g. Facebook, VKontakte) frequently make the shift to their own website, gaining a broader audience as an independent browser game.
Modern online games are developed as a high quality product, using the latest innovative developments and technologies, new products, 3D graphics, stereo sound, and computer animation. Continuous updates and improvements, paired with the release of additional content, attract new users and maintain the interest of existing players.
Development and promotion of online games
Without reducing its rapid rate of development, the online gaming segment is quickly occupying the gaming market, displacing the more traditional methods – gaming consoles, handheld devices, etc. The latter portion of the gaming market steadily decreases in popularity at a rate of 3-5% per year. Cross-platform multi-functionality plays a deciding role in the success of online gaming, meaning that developers are focused on creating a product available across various digital media.
Mobile games are the fastest growing segment of online gaming with an average annual growth rate of 23%. The popularity of games on mobile devices facilitates the progress of related technologies, giving rise to new products targeted towards this segment of the gaming industry, as well as the development of gaming monetization models.
In today’s fast-paced, digital landscape, consumers prioritize convenience and speed. To maintain a competitive edge, developers must integrate payment technologies into their gaming products, giving users a seamless gaming experience without time wasted on replenishing gaming accounts. The most recent payment technology innovations a gaming developer should prioritize are those providing consumers with increased functionality, simplicity, and speed.
Payment services for the gaming industry from ECommPay
International payment processor ECommPay offers a range of innovative payment solutions and services to assist gaming industry specialists in maximising the effective operation of their websites and attracting new players.
Cashier – simplifying the process of organising the receipt and facilitation of payment transactions, this service also provides incoming data analysis for any requested location. Adapted to different types of interfaces, Cashier includes a special solution for mobile versions of websites. Cashier furthermore features the following technologies and services:
One Click Payment – a unique payment service providing a convenient way to recharge user accounts in a single click, One Click Payment has several advantages over topping-up accounts with a traditional bank card. One Click Payment speeds up the buying process, allowing players to make repeated payments with one click without leaving the game.
Payouts – ECommPay offers a wide range of payment instruments by which payouts can be made to players. With this service, clients are able to facilitate transactions over the most popular payment systems and bank cards: VISA, MasterCard, China UnionPay, QIWI, WebMoney, Yandex.Money, Neteller, Scrill, and more.
ECommPay’s team of payment experts closely follow the latest trends and innovations within the payments industry, ensuring a high level of client services and a broad array of state-of-the-art technologies and solutions. Taking an individual approach to the gaming industry, ECommPay offers the most progressive and innovative payment solutions, which could increase revenue from online games by 25%.
For more information about the tools and services listed above, please contact [email protected]