Vermantia, a provider of omni-channel content solutions, has launched a customised live sports Channel for OPAP, a Greek gaming operator, across selected OPAP stores through Vermantia’s streaming service.
Through the CONNECT platform, OPAP benefits from Vermantia’s solution, combining distribution and content management. As part of the solution, Vermantia designed a content management system (CMS) to accommodate OPAP’s need to deliver the best customer experience, enabling the operator to manually override schedules on demand.
The customised offering is based on the aggregation of live sporting events with a strong betting value, supplied on a proper daily schedule in combination with statistics for each event, along with live odds for in-play betting from the OPAP’s trading unit and live commentary.
With over 35,000 events annually from Perform and Sportradar’s premium live sports content portfolio, customers are set to experience live action, including football, basketball, tennis as well as volleyball. A further provision has also been agreed to integrate additional sports in the future through Vermantia CONNECT, including table tennis and badminton.
George Fotopoulos, Vermantia COO commented: “Customers enjoy live sports, and the better the quality of data and content you provide, the more engaged they will be. Our fully bespoke Live Sports Channel has been designed with this in mind.”
“Not only does it allow our partners to keep their players updated with the latest betting information and engaged with action-packed content, but it also ensures that they have full control of their betting offering. We’re very happy to have delivered this flexible solution for OPAP, our valued partner in Greece”.
Thanos Rigas, OPAP sports betting director added: “Pame Stoixima for the past 20 years is the equivalent of Sports Betting in Greece and is constantly evolving so as to meet its customers’ needs and expectations. We are very happy that Vermantia materialized our idea to launch a Live Sport Channel with constant – real time content of football, basketball and tennis; a daily trip around the globe, through sports.”
“With live commentators and overlay graphics displaying markets and odds, we aim to improve even further the betting experience in our shops. I am delighted that we share this ambition with our long trusted partner, Vermantia, to deliver a top quality channel.”