Gaming group Enlabs has launched esports betting on its flagship brand Optibet through a new partnership with B2B supplier EveryMatrix. It features a tailored esports front-end with live streaming and is made available via OddsMatrix Esports Services.
Optibet is a leading sports betting and casino brand across the Baltic states and Nordic regions, a position secured through innovative and engaging promotions. Its new esports integration is in line with Optibet’s strategy of offering a complete experience to its players.
Esports betting has become an enduring growth strategy for operators looking to diversify their gaming portfolios, build additional revenue streams and tap into a huge mass of fans. The sector experienced major growth during the recent sports lockdown.
Commenting on the announcement, Daniel Belozetsev, head of betting at Optibet, said: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to esports betting, getting access to the rapidly growing world of professional sports competitions using video games. We are confident that this addition will attract new customers who like video games and increase the interest of existing customers by offering new betting opportunities.”
Stian Hornsletten, group CCO of EveryMatrix, said: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services. Being creative in advancing new forms of entertainment is something that Optibet has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”
Launched in early 2019 and revamped in the spring of 2020, the OddsMatrix Esports Services offers an unbeatable and growing coverage of 55,000+ monthly events, 50,000+ live events, across 22 titles, with streaming available for 95% of all major live matches and a vast range of specialised betting markets specific to esports.
You can learn more about the OddsMatrix Esports Services here.