Optima Group presenting loyalty games at ICE

| By Josephine Watson

Working with Optima’s spin-off Warbler Gaming, an experienced team from the mobile and console gaming industry, using the flagship MGS technology, they developed Loyalty Games to gamify customer experience and increase user retention for their partners.

These Loyalty Games are Casual Games using a slot-based approach and skill games mechanics.

While user acquisition for the igaming industry is already flooded with a price fight for registration bonuses and affiliates, Warbler Gaming aims to provide clients with the ability to engage existing users maximising activity and boosting customer retention through loyalty gamification, where customers exchange in-game achievements for points and promotions.

By customising games and segmenting users, operators can create gaming events, establish habits to increase customer spending and add an extra layer of value to their core business.

Warbler Gaming is building its very own gaming platform with a unique currency on their pursuit to disrupt and accelerate the creation of the Casual Slot Games. All this together aims to renovate the audience targeting young adults by gamifying the slot scene and creating the “Gamebling” Industry.

Are you curious about how this looks? See you at ICE London 2019 at OPTIMA Stand N2-310!

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