Paddy Power Betfair partner with Xtremepush to deliver Innovative Web Engagement

PPB continually need to optimise their mix of sophisticated innovative technology and products, creative marketing and sporting partnerships.
Paddy Power Betfair (PPB) was formed in 2016 and is a leading international sports betting and gaming operator. PPB is a FTSE 100 company separated into four operating divisions; Online, Australia, Retail and the US. PPB pride themselves on operating a responsible and sustainable business which contributes positively to the communities in which they operate. Under PPB they operate five main sports betting and gaming brands. Between these brands, they have over six million customers worldwide and employ over 7000 people. 
Nice words from Gerard Duffy, Head of CRM Data Enablement at Paddy Power Betfair
“One of the Xtremepush USP’s is our client support and services teams, “The technical support offered by Xtremepush was great. They tailored the coding and SDK implementation based on our custom business cases. “

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