Paysafe launches new approach to igaming payments

| By Josephine Watson

Paysafe has announced a new single point of integration to its full range of payment solutions using a software API. The unified platform is available to igaming operators in the US as the market opens up to online sports betting and is being exhibited at ICE London this week.

Using Paysafe’s single integration, operators and the developers they work with can access the full extent of Paysafe’s core, alternative and future differentiated payments services which draw on the breadth of its expertise in payment processing, acquiring, digital wallets (Skrill and NETELLER) and online prepaid solutions (paysafecard).

As well as a hosted checkout designed for improved customer experience, Paysafe’s API includes a business portal and refreshed developer journey for operators to manage their chosen payment integrations effectively.

By opening up access to Paysafe’s range of payment products, the new single integration supports operators with player conversion and retention. According to new research out this week commissioned by Paysafe, 23% of current US sports bettors named the number of methods that they could make payments and receive winnings with online as a key differentiator when deciding which sportsbook to wager with. Furthermore, 42% of them said that they would consider making payments for sports betting using a different method to the one that they currently use, compared to only 26% who said that they would not.

In addition to advantaging players, Paysafe’s new single integration helps operators to offer a streamlined player checkout experience and the ability to select several different ways to pay. Payment methods can include more traditional card acceptance options or alternative payment methods like those from Paysafe’s proprietary services paysafecard, Skrill and NETELLER, which are used by 17 million consumers around the world. As well as Paysafe’s solutions, the technology also enables operators to integrate popular payment methods from other providers.

Operators can also access a business portal with analytics, financial reporting and reconciliation services that can be tailored depending on the job function of the user.

The unified platform incorporates a new developer journey with easy access to the single API and the ability to seamlessly integrate Paysafe’s products into the checkout. By simplifying the process, developers can, in turn, free up resources to focus on other revenue-generating areas, such as gaming features or front-end game design.

Paysafe plans to continually enhance its igaming integration to create a tailored experience which is suited to operator needs and supports them in future proofing the checkout experience. Its exploration of future features includes more advanced analytics, player and industry insights and dashboard reporting.

Commenting on the launch, Karim Ahmad, Paysafe’s chief product officer, said: “Players want payment options which are seamless and secure, and which they don’t notice. Whether it’s traditional payments, digital alternatives or future innovations, it needs to be effortless. Paysafe has over 20 years’ experience in the payments industry and has spent a number of years partnering with leading businesses in the iGaming space, helping them to operate and scale at speed. Our solutions are established and widely recognised in this sector and cover the broadest range of payment methods, which is why Paysafe is now the unquestioned partner of choice for the iGaming industry.”

Paysafe’s new platform is being shown to attendees of ICE London 2019 where the company is exhibiting at booth N9-340. Visit the iGaming Lab at the Paysafe booth to see a demo.

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