Playson goes live with Kindred Group


Slots from casino software developer Playson are now live with Kindred Group.

Kindred brands, including its flagship site Unibet, have initially gone live with two of Playson’s games, Crystal Land and Crystal Crush, with new releases set to follow over the coming months.

The company says both gem-themed games have been popular with mobile players with their non-formulaic gameplay. Crystal Land has a 7×7 grid with match-3 mechanics and Crystal Crush has cluster pays on a hexagonal game field with 61 cells.

The launch is the latest in a series of strategic business moves by Playson, and with Kindred having licences in several regulated markets across Europe, including the UK and Sweden, this partnership places Playson’s products in front of a huge new audience.

Lars Kollind, business development manager at Playson, said: “Kindred is renowned for the value it places in innovation and we’re thrilled to have begun this partnership with the rolling out of two of our most inventive games, Crystal Land and Crystal Crush.

“We’re delighted to be growing our global footprint with such a respected operator and look forward to a long and productive relationship.”

David Robertson, head of casino for Kindred Group, said: “Playson has been building an excellent reputation as a games provider and we’re thrilled to now offer its games to our customers.

“It’s a supplier to watch without a doubt and has clearly demonstrated its ability to provide quality content. We’re excited to see what our future partnership holds.”

Subscribe to the iGaming newsletter