Playtech, the world’s leading gambling technology company, has welcomed Enlabs brands Optibet.lv and BestPoker.com to the Playtech iPoker network – the leading poker network in the world.
At a time where poker as a vertical is evolving in line with market challenges, Playtech is continuing to develop and expand its iPoker network. This new partnership sees Playtech enter the Latvian poker market, in line with Playtech’s wider strategy to focus on growth in regulated markets worldwide. The iPoker network offers an excellent liquidity pool, backed by premium software and services developed to comply with regulatory requirements in multiple jurisdictions.
The new partnership will bring not only Playtech’s award-winning poker product to Enlabs customers but also Playtech’s industry-leading casino content including access to its extensive offering of branded titles such as Justice League and the Sporting Legends suite.
Commenting on the announcement, Maksims Gorbacs, head of poker at Enlabs, said: “We’re delighted to expand our poker and casino offering with Playtech and bring its industry-leading content to our customers. Playtech’s scale and innovation are powerful tools when looking to deliver the best player experience in growing and established markets alike. We look forward to developing this partnership further as we continue to grow our content offering.”
Marat Koss, head of poker at Playtech, said: “We’re truly excited to partner with Enlabs and welcome Optibet and BestPoker to the iPoker network. The poker market is facing undeniable challenges, but at Playtech we’re continuing to invest in expanding and evolving our software and network to address the future head-on. Our active development of new products and expansion into new markets demonstrates Playtech’s commitment to the poker vertical. We are joining forces with a very professional and experienced poker team led by Maksims Gorbacs and I have no doubt that this partnership will be fruitful and productive.”