Pronet Gaming has reached an agreement with ESA Gaming to integrate its EasySwipe portfolio, further boosting the company’s next-generation platform offering with effective sportsbook and casino cross-selling products.
EasySwipe is a lightweight HTML5 mobile-first library of games which allows players to swipe seamlessly between playing classic casino games and placing bets on their favourite sports.
Designed to boost cross-selling and aid player retention, Pronet Gaming’s operator partners will have access to slots such as Fruit Staxx and table games including roulette and blackjack.
In addition, the deal will also include the integration of upcoming football-themed instant win game Goal Mine, similar to the classic minesweeper title and packed full of aptly themed symbols.
Bobby Longhurst, Pronet Gaming CCO, said: “A new wave of players have enjoyed casino games following the suspension of live sport, and with many leagues and tournaments anticipated to make a return in the near future, cross-selling will become crucial.
“It’s for that reason we are delighted to have agreed a deal to integrate ESA Gaming’s EasySwipe portfolio, allowing players to enjoy both sports betting and casino experiences at the swipe of a finger.”
Alessandro Sposito, sales manager at ESA Gaming, added: “We are very excited that Pronet Gaming is launching our EasySwipe games and is among the first to bring this game-changing product to operators.
“Our products offer instant cross-selling and added revenue opportunities to sportsbooks, which is sure to appeal to Pronet Gaming’s partners during a crucial time for the industry.”