Scientific Games and BCLC sign extension
Scientific Games Corporation and the British Columbia Lottery Corporation (“BCLC”) have expanded their longstanding relationship an additional five years through 2024.
The renewed relationship will see Scientific Games provide a fully upgraded suite of digital sports betting and igaming solutions, including player account management services. BCLC will benefit from the full range of Scientific Games’ OpenSports product suite, including promotions, scoreboards, and seamless user interface. OpenSports powers sports betting operations with the player at the heart of its solutions, keeping engagement, reliability, and an intuitive interface top-of-mind.
Jordan Levin, group chief executive of SG Digital, said, “We’ve worked closely with BCLC for years, and we’re excited to continue building momentum with them in the Canadian market. Our gaming platforms and sportsbook solutions are a perfect fit for their large audience, and the continued trust, confidence, and innovation on both sides will drive positive growth in the industry.”
Cameron Adams, interim VP, digital & enterprise services at BCLC, said, “We’re excited to continue our relationship with Scientific Games and offer a comprehensive array of sports betting technology to our players. Scientific Games has helped power significant growth for BCLC’s PlayNow.com digital gaming site over the past several years, and this will help us to continue to grow and evolve our customer experiences into the future.”