Scientific Games Corporation (NASDAQ: SGMS) has become the exclusive distributor of SidePlay Entertainment’s e-instant games portfolio across North America, with Pennsylvania Lottery the first to launch its ilottery content through Scientific Games’ OpenGaming technology.
The deal significantly strengthens the company’s e-instant games offering available through the Open Gaming System (OGS), a core function of the OpenGaming ecosystem. OGS’s unique features act as a digital content aggregator creating a market basket of Scientific Games and third-party games through a single interface to ilottery platforms. The Pennsylvania Lottery currently offers players more than 70 e-instant games for online/mobile play.
SidePlay’s newest release, Piggy Bank Payout, is the first game to go live. This will be the first of many immersive and engaging games, including new and existing titles that will be accessible to Pennsylvania Lottery players through OpenGaming over the coming months.
Amy Bergette, VP lottery digital content studio for Scientific Games, said: “We’re delighted to bring exciting new e-instant game entertainment to Pennsylvania Lottery players first through our newly-formed partnership with SidePlay Entertainment. These new games will be a great addition to our offering of ilottery content that can be enjoyed conveniently from players’ desktop or laptop computers, tablets and mobile devices.”
The Pennsylvania Lottery’s online/mobile game programme developed and managed by Scientific Games to drive maximum returns to benefit older Pennsylvanians has topped $1bn in sales in less than two years and it is on track to reach $1bn in annual sales. It is considered the most successful ilottery programme in North America.
Steve Hickson, director of SidePlay Entertainment, said: “In partnership with Scientific Games, our team has worked closely with the team at the Pennsylvania Lottery to refine game content for their players. We’re delighted to be helping the lottery broaden the variety of ilottery content available in the state and in turn, providing a significant contribution to programmes for older Pennsylvanians. We’re looking forward to a continued and successful partnership with both the Pennsylvania Lottery and Scientific Games.”