SIS (Sports Information Services), the supplier of 24/7 betting services, has reached an agreement with US racecourse PARX to become the exclusive distributor of live pictures and data from the racecourse.
As part of this new multi-year deal, SIS will broadcast at least 1,530 races a year from one of the leading US racecourses.
The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 live horse racing channel and 24/7 live horse & greyhound channel, which provide a betting event every three minutes.
This latest partnership further enhances SIS’s portfolio of international racing, having recently secured similar agreements to broadcast live pictures from Singapore’s premier racecourse in Kranji, as well as the Hipódromo Argentino de Palermo racecourse in Buenos Aires.
Simon Fraser, head of international horse racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data from one of the US’s leading racecourses is a major boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive betting turnover for operators.”
John Dixon, COO at PARX, said: “We are pleased to have agreed a partnership with SIS as they have an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourse.”