SIS secures exclusive Spanish racing deal
SIS (Sports Information Services), the supplier of 24/7 betting services, has reached an agreement with Spanish horse racing organisation Asociación de Hipodromos Españoles to become the exclusive distributor of live pictures and data of Spanish horse races.
As part of this new three-year deal, SIS will broadcast at least 480 races across the year from six of Spain’s biggest racecourses – Hipódromo de la Zarzuela, Dos Hermanas, San Sebastian, Sanlucar, Pineda and Son Pardo Y Manacor.
The exclusive rights package includes some of Spain’s most high-profile races, including Centenario Del Gran Premio De Madrid on 29 June and Gran Premio Memorial Duque de Toledo on 20th October.
The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channel and 24/7 Live Horse & Greyhound Channel, which provide a betting event every three minutes.
This latest partnership further enhances SIS’s market leading portfolio of international racing, having recently secured similar agreements to broadcast live pictures from Singapore’s premier racecourse in Kranji, as well as the Hipódromo Argentino de Palermo racecourse in Buenos Aires.
Simon Fraser, head of international Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data from Spain’s biggest racecourses is a major boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”
Rafael Marquez Ojea, president at Asociación de Hipodromos Españoles, said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”