Casino & games

UltraPlay heads to G2E Asia, Macao with’s eSports betting use-case

Advanced betting solutions provider UltraPlay is partnering up with to present their successful use-case during G2E Asia, Macao, 21-23 May, 2019.

How to establish a profitable eSports betting brand will be the focus of the exclusive presentation by UltraPlay’s CEO Mario Ovcharov, which will take place at the company’s stand – D909 – on 22 May.

Mario Ovcharov, CEO at UltraPlay said: “То make a profit in a very competitive and specific sector as eSports today, there are certain requirements that should be followed. This applies to both new and well-established betting brands, because they can drop out the race if they do things wrong.

“That’s why we decided to present the success story of one of our strategic partners –, and reveal more on the topic: How to establish a profitable eSports betting brand”.

There are certain trends and key elements that need to be considered when entering the eSports betting field. It’s a whole new betting universe combining the rapidly growing eSports sector and the various requirements of today’s entertainment-driven bettors.

A use-case of, a betting brand that entered the global gambling market a year ago and established a name for an ultimate eSports entertainment place already, will be presented during G2E Asia, in Macao at boot D909.

Besides exclusive know-how on providing an eSports offer to players and unlocking new opportunities for betting brands, UltraPlay will showcase its multiple award-winning eSports odds feed product as well as the full turnkey solution for online gambling.

Moreover, UltraPlay’s team is ready to offer its recently released innovative product – the hybrid eSports live betting model – a complex mix of artificial intelligence and human traders.

With the enhanced live betting model, UltraPlay is now capable to offer unprecedented package for a next level of betting entertainment, which includes: 

• 28 eSports titles, amongst are the Golden Trio (CS:GO, League of Legends, Dota 2) as well as StarCraft II, King of Glory, Overwatch, PUBG, etc.)
• Up to 200 live markets on CS:GO (where most of the bets are placed by the eSports punters)
• 2500+ in-play events monthly
• Enlarged number of live markets for all games (not just match winner)
• Specific in-game objectives markets

In addition, UltraPlay opens up another unprecedented live betting opportunity for the first time. Players will no longer complain about closed markets shortly after the game’s beginning.

Esports live markets will be open for up to three times longer than the competition thanks to the UltraPlay’s eSports live betting model.

Basically, the synergy comes from this success formula – human making the key decisions while AI is running the show. In this case, punters have it all, being able to place more in-play bets for a longer period of time.

For all willing to enter or advance in eSports betting, G2E Asia is the perfect place for meeting with the UltraPlay’s experts at booth D909.