Wolverhampton Wanderers FC (Wolves) has scored a two-year sponsorship deal with W88 that will see the global online gaming leader featured on the football club’s famous old gold shirt starting from the 2018/2019 season.
Under the terms of the sponsorship, W88 will also be featured on Wolves’ range of training wear, as well as benefiting from branding on pitch-side advertising boards and other promotional activities. The deal was brokered by leading sports marketing agency, Lagardère Sports.
A spokesperson from W88 said, “We are absolutely thrilled to partner Wolves, a respected football club with a rich sporting heritage that has helped to shape modern football today.
This partnership is a major step for us in expanding our global footprint and we look forward to working with the club to engage the fans and supporters of Wolves, both in the UK and worldwide.”
Laurie Dalrymple, managing director of Wolverhampton Wanderers, said, “We are very pleased to have W88 on board as our sponsor. W88 is a well-established brand in the industry and we hope that the partnership will mark the start of an exciting collaboration that will engage fans in innovative ways with exciting new content.”
Anthea Chee, vice president, sales, corporate partnerships – Asia, Lagardère Sports, said, “W88 and Wolves are two ambitious and successful organisations, and bringing them together in a dynamic partnership presents great opportunities for both parties to grow their respective businesses.”
With an enviable reputation for its integrity, reliability and innovation, W88 offers an impressive array of products from sports betting to live dealer casino, poker and slots, and more that are available in multiple formats and languages across different devices.