Yggdrasil and Black Cow strike partnership
Yggdrasil has partnered with Black Cow in a deal that will see the open architecture specialists integrate its GDK platform into Yggdrasil’s new GATI solution – the power behind its YG Masters Program – enabling global and local studios and game developer partners with instant access to game engines and a rapid route to new markets.
The partnership is the first GDK partner for Yggdrasil’s new Publishing division, launched in January 2020, offering customers ‘the keys to its kingdom’ aiming to enable partners to cost effectively and with a short TTM (time to market) accelerate their business strategies, and revenue growth ambitions.
Black Cow will build game engines for studios who join the YG Masters program. They will achieve this by integrating their Games Development Kit (GDK) platform into Yggdrasil’s new Game Adaptation, Tools and Interface (GATI) solution.
Once complete, studios and game developers who were previously unable to deliver their own game engines, will have the fastest and most efficient route to building and distributing content via YG Masters.
The collaboration also means that Black Cow’s existing studio partners can become YG Masters partners, porting their games and benefitting from wide distribution and marketing tools.
The original YGS Masters program has been upgraded with the introduction of Yggdrasil’s GATI, part of the new Yggdrasil Publishing value proposition.
GATI is a preconfigured, regulation-ready content development toolkit that powers YG Masters, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means partners can source, build and distribute content and crucially accelerate global reach, finding new ways to increase revenues.
Using GATI, YG Masters partners will be free to build game engines in any way, language or method with Black Cow’s proven GDK acting as one conduit for delivery should game studios want that support.
As part of its new strategic approach, Yggdrasil is franchising its entire business, from current and future content and gamification to its advanced platform technology and new GATI product. This will enable partners to instantly create their own unique, end-to-end igaming offering supported by, and in partnership with, Yggdrasil Publishing.
The roll out of the YG Franchise model will see strategic partners located in significant markets building games for their players that can also be sold back for global distribution via YG Masters at a stroke opening instant B2B opportunities. Franchise partners, thanks to the nature of standardised architecture and consistent game frameworks (GATI), will also be able to select games to offer their players from the YG Masters program. This is Decentralised Aggregation, a force that Yggdrasil believes has the potential to revolutionise the content supply chain and business growth drivers.
The current three core value propositions for the Publishing arm are: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).
Stuart McCarthy, head of partner strategy & sourcing at Yggdrasil, said: “I’m delighted to be able to announce our partnership with Black Cow. Our revolutionary GATI solution allows studios and game developers to build directly onto our platform, thus benefitting from our global distribution, promotional tools and regulated market adaptors while taking control of their roadmap and retaining complete protection of their IP.
“By adding Black Cow’s proven gold standard GDK technology for studios looking for game engine build we believe we have created the perfect go-to solution for any game studio looking to quickly, efficiently and securely get their games to market.”
Tony Plaskow, commercial director at Black Cow Technology, said: “Black Cow is honoured and excited to be partnering with Yggdrasil in its new Publishing venture. By integrating our GDK into GATI we provide an efficient and rapid way for prominent game developers to build and distribute their games into Publishing’s valuable universe.”
To find out more about the new Publishing division, visit stand N3-140 at ICE London 2020 between February 4th to 6th.