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SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in 11 locations worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving more than 50 licensees in over 15 regulated markets. SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos and horse racing companies, including the likes of Sky Bet, Mansion and Danske Spil, as well as ambitious start-ups such as Bet.pt. The group supplies highly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability. SBTech focuses on servicing operators in regulated markets, helping them achieve competitive edge and supporting them with cutting-edge technology, constant product development and game-changing innovations, all backed up by the best business intelligence and reporting capabilities in the sector. Over the past few months, SBTech’s focus on live betting has seen it release an array of new in-play features such as Add2Bet, Action Betting and, most recently, Pulse. All these products are focused on mobile in-play betting, with SBTech leveraging key insights into the live betting experience to attract new players, maximising value by enhancing the user’s journey, range of options and potential winnings.
- Add2Bet was developed following extensive research and focus group work, and enables players to use the cash out value of an open bet to create a new double, treble or accumulator by combining it with new selections.
- Action Betting is powered by SBTech’s proprietary machine learning algorithm and creates instant notifications when a specific incident occurs in a match, such as a free kick, dangerous attack or corner. A dynamic market is then displayed on-screen, enabling players to ‘quickbet’ on outcomes directly from the widget, with the selection added to the bet slip instantaneously.
- Inspired by principles of gamification, Pulse puts the player at the heart of the action, enabling bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses.