Endemol Shine Group has announced a joint venture with Black Cow Technology to launch a new B2B games platform.
‘Playzido’ will now supply a remote gaming server to both real-money and social gaming operators.
The open platform will utilise a bespoke version of the Black Cow OGA software and host premium games from Endemol, as well as content from other suppliers.
In addition, operators that sign up for Playzido will have access to a selection of marketing features.
“Playzido is an important strategic investment for Endemol Shine Gaming as it will allow us to significantly grow our footprint in this space,” Endemol managing director Owain Walbyoff said.
“In addition to considerably increasing the distribution of our games, Playzido will offer operators an extensive range of marketing tools allowing them to maximise the potential of their games better than ever.”
The news comes after Endemol also recently signed a strategic deal with Gamblit Gaming.
Tony Plaskow, commercial director at Black Cow, added: “We are delighted to embark on this new project with Endemol Shine Gaming and the combination of our new adaptable OGA Technology and the Endemol Shine brands is very exciting.
“Playzido is looking to do something genuinely innovative in the market and we are thrilled to help facilitate that.”
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