Xtremepush offers automation and real-time data opportunities to personalise customer experiences and promote engagement.
The investment will aid in Xtremepush’s expansion plan, which aims to extend its workforce beyond the UK, Ireland and Central and Eastern Europe.
Xtremepush’s current customers include affiliate platforms Oddschecker and Livescore, as well as the Oregon State Lottery, PlayUp and Penn National Gaming. Outside of the world of gambling, its clients include Gordon Ramsay Restaurants, Liz Earle and Wowcher.
“This funding from Grafton Capital is an enormous vote of confidence in Xtremepush,” said Tommy Kearns, CEO and Co-Founder of Xtremepush.
“It validates and recognises the calibre of our technology, our people, and the ambitious growth plans we have for the company globally. It also gives us very welcome access to Grafton Capital’s vast knowledge and experience in the growth stage development of SaaS companies like ours, and will allow us to move ahead with aggressive expansion in overseas markets, including North America, the Middle East and Asia.”
Since its inception in 2014, Grafton Capital has invested over £130m in European software and technology companies. It usually invests between £5m and £20m in newer companies that offer online platforms and software.
“Xtremepush has a first-rate team that have developed an excellent product and built an impressive suite of global customers,” said Edward Barroll Brown, managing director at Grafton Capital.
“We believe that Xtremepush is well positioned to grow as more and more businesses need to get smarter about how they engage their customers across multiple channels, whilst managing first-party data and privacy requirements in a fast-changing digital marketing environment.”