Sports betting

FanDuel announces partnership with NBA legend Barkley

2 minutes read
Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst and Naismith Memorial Basketball Hall of Famer Charles Barkley.

The partnership designates FanDuel as Barkley’s exclusive sports betting and daily fantasy sports partner, and Barkley will serve as the company’s brand ambassador and spokesperson.

Under the agreement, Barkley will appear in FanDuel advertising and Turner Sports promotions featuring FanDuel’s free-to-play contests. He will also provide unique content for FanDuel Group’s social media channels and make guest appearances on the operator’s affiliated podcasts and television programs.

Barkley said: “The Inside the NBA crew and I really enjoyed working with FanDuel during last season’s playoffs and I’m grateful to now be their brand ambassador,”

“FanDuel helps our show be more informative and interactive, and they do it in a way that any knucklehead could understand. So even if your team is down by 20 in the fourth quarter, with FanDuel you’ll have a reason to keep watching.”

FanDuel’s chief marketing officer, Mike Raffensperger, described Barkley as the “perfect person” to ring in the holidays for the operator’s customers. He said Barkley is “an American sports icon, a television legend and gaming royalty”.

“For the next few years, we look forward to amplifying his voice and adding Barkley’s one of a kind personality will continue to differentiate FanDuel and make sports betting fun for everyone,” Raffensperger added.

Read the full story on iGB North America.

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