Flutter plans to sell Oddschecker affiliate brand
| By Nosa Omoigui
iGB understands that Flutter Entertainment intends to divest odds comparison affiliate Oddschecker.
Investment banking firm Moelis and Company has been hired to help facilitate any potential sale.
Oddschecker has changed ownership several times since it formation in 1999, having formerly been the affiliate arm of current Flutter brand Sky Betting and Gaming.
In 2019, Oddschecker acquired football statistics portal WhoScored.com.
In July 2020, rival operator Entain – then known as GVC – removed several of their brands from Oddschecker’s platform last year, citing commercial reasons as the deciding factor.
Talks of a sale coincide with Flutter’s potential IPO of its FanDuel brand in the US, which the operator addressed last month.
Flutter has declined to comment at this time.