Marketing & affiliates

Fox Sports and NYRA announce wagering and media rights deal

| By Marese O'Hagan
Fox Sports has agreed a deal to become the official wagering partner and the official media rights partner of the New York Racing Association (NYRA), while it is also set to acquire a stake in the association’s betting business, NYRA bets.

The previous deal gave a Fox Sports subsidiary the option of acquiring a 25% stake in NYRA Bets, an Advance Deposit Wagering (ADW) platform available in 30 states. Fox Sports will exercise this option and acquire the 25% stake by summer 2021 pending regulatory approval.

Since the companies’ first collaboration in 2016, the NYRA Bets wagering handle has grown from $7.2m to $225m in 2020.

Read the full story on iGB North America.

Subscribe to the iGaming newsletter

BTG