Sports betting

Genius pens in-game content deal with Scientific Games

| By Robert Fletcher
Genius Sports Group has agreed a deal to provide in-game content to Scientific Games and its wagering customers around the world.

Under the agreement, sportsbooks operating on Scientific Games’ OpenSports platform will have access to Genius’s LiveData and LiveTrading services.

Genius and its Betgenius sports betting division offer partners access to official data for over 170,000 events each year, including football’s English Premier League, Italian Serie A and German Bundesliga.

The deal will not include content from sports leagues in the US.

Scientific Games counts Hard Rock, Wynn Resorts and Flutter Entertainment among its OpenSports clients.

“There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivalled in matching these levels with the integrity, robustness and scalability that the OpenSports platform provides,” Scientific Games’ senior vice president of sportsbook, Keith O’Loughlin, said.

“With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players.”

Genius’s chief commercial officer Jack Davison added: “This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy.”

In October, Genius announced plans to publicly list on the New York Stock Exchange, as part of its reverse merger arrangement with special purpose acquisition company dMY Technology Group. The publicly traded business is expected to have an enterprise value of $1.5bn (£1.12bn/€1.25bn).

Last month, Scientific Games reported an 18.4% year-on-year decline in revenue for the third quarter of 2020, after growth in its lottery, digital and social gaming arm SciPlay was offset by steep declines in its gaming division.

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