Genius Sports wins rights to Argentinian football data

| By Richard Mulligan
Genius Sports has become the exclusive official data and streaming partner for the Argentine Football Association (AFA).

Genius Sports will cover more than 3,000 games and 13 competitions which are under the remit of the Argentine Football Association (AFA), including national team fixtures and the top-tier Primera División league.

The technology services supplier has been granted the exclusive rights to capture and distribute official AFA data and live video broadcasts for the regulated betting industry.

Genius Sports has also been granted official data distribution rights for media across all AFA competitions, enabling brands, publishers and advertisers to exploit its suite of personalised advertising, content and fan-messaging solutions.

The AFA said the partnership will be central to its strategy of increasing fan engagement and visibility over all levels of Argentinian soccer.

Mark Locke, chief executive of Genius Sports, said: “The Argentine Football Association is one of the most respected and prestigious organisations in world soccer,” Genius Sports chief executive Mark Locke said.

“Being selected by them for such a vital partnership that combines our expertise across live data, streaming, production and media is a huge honour and further validation of Genius Sports’ outstanding credentials and strategy.”

As part of the deal, Genius Sports will install GeniusLive+ cameras at more than 100 venues, capturing broadcast-quality streams that will power AFA’s OTT platform. Genius Sports will work in partnership with Pixellot and Argentinian company La Corte for the production of all GeniusLive+ events, enabling AFA to live stream over 2,000 new games from eight competitions per season.

The supplier’s Bet Monitoring System will also provide visibility and protection services, comparing global betting patterns with predictive algorithms to automatically flag any potentially suspicious activity.

Claudio Tapia, AFA president, said: “As a leading global soccer federation, one of AFA’s key objectives is to generate new revenue streams by unlocking the value of its digital assets through new strategic partnerships. As part of this process, we are extending the reach of our brand across new markets and growing our corporate partnerships.”

Genius Sports also has partnerships with the English Premier League, Dimayor Colombia and the German Football Association, as well as major US divisions such as the National Football League.

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