Genius to distribute betting data for Colombian football leagues

| By Daniel O'Boyle
Data supplier Genius Sports has received the exclusive rights to capture and distribute official betting data for Colombia’s football league, DIMAYOR, building on an existing partnership between Genius and the league.
Genius scores exclusive rights to Colombian football league DIMAYOR

The deal will apply to Colombia’s first and second flights of domestic football, as well as Colombia’s domestic knockout cup competition and the annual Superliga event, all of which carry the name of title sponsor BetPlay.

Data for all of these competitions will be supplied to Genius Sports’ network of more than 150 sportsbook operators.

In addition, Genius will provide DIMAYOR with its bet monitoring system, which allows the competition to be alerted to any potentially suspicious betting activity.

“The partnership between Genius and Colombian Professional Soccer is very important and a reflection of the growing global interest in our product,” DIMAYOR president Fernando Jaramillo said. “It is very rewarding that a multinational company with recognition in the fields of official data for betting and more is interested in our competitions and invites us to seek methods so that we continue to grow. 

“The clubs and DIMAYOR hope to repay Genius’ trust and that this alliance will be renewed and expanded to the extent that we are all pleased with what we can obtain from each other.”

Mark Locke, CEO of Genius Sports, said the deal reinforces the supplier’s commitment to Colombia.

“Colombia has been pivotal to the global success of Genius Sports since we first opened our LATAM headquarters in Medellin in 2016,” he said. “Expanding our partnership with DIMAYOR, one of Colombia’s premier sports organisations, is another major milestone that will help drive the league’s expansion and deliver even more premium content to our sportsbook partners around the world.”

Earlier this year, Genius went public on the New York Stock Exchange, through a combination with special acquisition company (SPAC) dMY Technology Group Inc. II.

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