Online gambling platform provider i3 Interactive announced the launch of its new online sports betting and gaming brand, Blitzbet. The dot.eu brand is currently available in a limited number of jurisdictions.
Through a partnership with sportsbook technology supplier Amelco, Blitzbet will offer customers a global suite of sports betting products, with a key focus on North American sports, as well as casino games including Evolution’s live offering.
The launch sees social media influencer and so-called “King of Instagram”, Dan Bilzerian, act as the official ambassador for the brand, who will encourage participation among his online following of over 55 million fans.
The demographics of Bilzerian’s followers match up to key target audiences for online gaming, consisting principally of males aged 20-40.
The company predicts this method of marketing will result in a materially lower cost per acquisition than the industry average, therefore creating a higher return on investment.
“The company has been working diligently to launch our Blitzbet.eu product with the restart of the NHL, NBA and MLB,” i3 Interactive chief executive Chris Neville said. “We think there is no better time to launch a sportsbook and online casino product than the present given the current worldwide demand of sports fans.”
“We have some of the most experienced C level executives world-wide and they have created a product in my opinion that will create a much better user experience and product offering.”
To leverage its relationship with Bilzerian, the brand intends to offer free contests, giving customers the chance to win exclusive experiences with the celebrity.
CEO Neville said of the partnership: “Dan's brand is so strong worldwide as he's one of the fastest growing celebrities online with over 55 million followers. We are putting the company in a great position to achieve long term success.”