Bingo

iGB Market Monitor – March 2018

| By Stephen Carter
Welcome to the March 2018 edition of the iGaming Business Market Monitor where we take a closer look at UK bingo, Poland and Australia

Welcome to the March edition of the iGaming Business Market Monitor. This edition we lead with UK online bingo, as Scott Longley drills down into the available figures and data on the market to get a steer on size, share and how the main players are performing.

The disparity between Gambling Commission figures and previous industry estimates reflects how all the leading operators, with one notable exception, derive at least 60% of their revenues from slots, so should more properly be described as gaming companies with a bingo add-on.

The outlier is of course Tombola, which based on Market Monitor calculations accounts for circa 40% of the Gambling Commission bingo-only GGR figure, compared to just 7.4% for slots-driven Jackpotjoy in the year to March 2017.

Elsewhere, we analyse the most comprehensive data yet released on the recently regulated Polish market by the local bookmakers’ association. Generating an estimated total of £79m of GGR across land-based and online channels, the market is “small and likely at the edge of sustainability”, with the uncompetitive conditions created by the 12% turnover tax leaving the grey market to thrive.

Finally, we update on Australia, edging towards an overall point-of-consumption regime, and where Stars’ acquisitions of CrownBet and William Hill has propelled it into third spot in the market, behind Tabcorp and Paddy Power Betfair-owned Sportsbet. If it will be able to close the gap given the restrictions being imposed on operators – such as a new national self-exclusion scheme and the recent credit-betting ban – remains to be seen.

Click on the e-mag below for the full breakdown and figures from the iGB Market Monitor

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