Chief Marketing Officer

Our client an innovative I-Gaming casino games supplier is looking for a CMO to run key events and support the sales team, develop and implement the digital marketing strategy, develop the PR and branding strategy and run the marketing division.
 

• Lead the Marketing function , including all aspects of brand and marketing activity
• Own and develop the brand and marketing strategy, building consensus within the senior team
• Create, and report against, an agreed marketing budget
• Develop innovative solutions  to out-perform competitors marketing spend and activity
• Build effective marketing assets including sales materials, in collaboration with wider Commercial team
• Leadership of the current Marketing team, plus expanding the function with recruitment of new hires
• Lead the design, implementation and activation of participation at industry events and conferences
• Create and nurture appropriate relationships, generating advocacy for the clients products and services
• Effectively and astutely negotiate complex marketing commercial agreements in conjunction with the C-level team
• Maintain an expert level understanding of betting and gaming industry trends and developments providing insights to stakeholders across the business
• Lead on special or exceptional projects
• Regular reporting to senior stakeholders

The idea candidate will not only be able to operate as a senior leader, but also work on the day-to-day operations of a marketing function for a busy B2B company.

Required Qualifications & Skills
 

• Experience within a senior brand or marketing position, or similar function
• Experience of leading, managing and creating high-performing teams
• Significant experience in building brand strategies from the ground up
• Experience of planning and activating marketing strategies
• Previous involvement in event planning and activation
• Experience with PR and other media, particularly global tech and gambling outlets
• A passion for all things marketing and Casino

The role would suit someone who has had experience within the betting and gaming industry, either B2C or B2B.

Apply for the Chief Marketing Officer role at Pentasia.