Country Manager – IGaming & Sportsbook – Brazil

My client is searching for a self-motivated country manager to drive the launch & expansion for a new, well-funded sports betting & casino business across Brazil. The country manager will lead all operations to ensure the profitability of the company’s local business. Responsibilities include marketing, commercial, operational, and overall P&L performance. You should also be comfortable with local & international travel.
To be successful as a country manager, you should be a highly competent from a marketing & commercial perspective and have strong networking abilities. Outstanding candidates should be able to work without supervision and demonstrate cultural sensitivity & understanding of the local market.

Key Responsibilities and Accountabilities:

• Develop strategic plans for the development of brand building and acquisition marketing activities across the region.
• Develop and manage customer acquisition media channels. With a strong emphasis on digital channels for acquisition initially.
• Develop and manage relationships with local 3rd parties such as media agencies, media groups, marketing, creative and production agencies. This includes agency selection and commercial negotiations.
• Ownership of the annual marketing plan, respective budgets, and targets.
• Brand champion for the local brand
• Adhere to all gambling rules and regulations across all communication channels 
• Liaising with the head office in Europe and writing up quarterly/annual reports.
• Researching the country or region thoroughly and adapting strategies accordingly.

Key skills and experience

• 5+ years’ experience working in a similar marketing leadership role
• 3+ years’ experience working in B2C online gaming/sports betting
• Proven track record of successfully launching a new brand and achieving rapid business growth
• Bachelor’s degree in business administration, management or a related field is preferred but not required.
• A good knowledge base of the country/region is crucial
• The ability to provide excellent customer service
• Good people-management skills.

What’s in it for you?

• Massive career development
• Significant marketing budget to utilize
• Real ownership of the project and region
• Strong salary and bonus
• Remote working
• A chance to be part of an innovative and disruptive sports betting & gaming business that is going places fast

Apply for the Country Manager – IGaming & Sportsbook – Brazil role at Pentasia