CRM Coordinator

Posted by Pentasia
  • Salary Competitive
  • Contract Permanent
  • Reference 33821

An established worldwide online gaming operator is looking for a CRM coordinator. The CRM Coordinator will assist the CRM Manager with all aspects of customer facing communications for the business. This is a hybrid role based in Toronto, Canada

– The CRM Coordinator will work with the CRM Manager to explore new opportunities for the company to better know their audience.

– The CRM Coordinator will demonstrate experience of all aspects of email marketing, from production, distribution, and coordination – as well as appreciation of best practice for design and delivery. The main KPI is to ensure that the information stored on the CRM is relevant, clean, reliable and accurate, therefore enabling the company to communicate easily and effectively with existing and prospective customers/clients.

– The CRM Coordinator will be the internal advocate of the CRM.


  • Building and maintaining the current CRM calendar, keeping track on all communications
  • Testing, sending and scheduling email campaigns to our customer/client database using appropriate systems in place
  • Building distribution lists based on stakeholder requirement
  • Will take full ownership of end-to-end campaigns from conception to execution and analysis
  • Maintaining the structure and organisation of templates, queries and reporting, being confident to report back on performance and adhering at all times to our tone of voice.
  • Building and maintaining programs
  • Importing/Exporting translation requests
  • Liaising with relevant teams such as content and design to ensure the smooth running of campaigns

Working in Coordination with:

  • Content and Design teams to request text and images
  • Casino Manager to support Casino CRM
  • Localisation to request and processing email translations
  • BI to develop reporting requirements


  • 1 year+ CRM experience
  • Knowledge of HTML editing skills
  • Experienced ESP user, ideally Salesforce Marketing Cloud
  • Proven to have a data driven approach and experience with reporting tools
  • Excellent skills in Microsoft Excel
  • Proven experience in campaign creation and execution
  • Proven experience in player segmentation and targeting


  • Confident using MS Office applications, such as Excel and Word
  • Experienced with mass email marketing systems, ideally Salesforce Marketing Cloud
  • Understanding of the best practice for email content production and design
  • Knowledge of email rendering by major clients and devices
  • Knowledgeable of a wide range of iGaming verticals such as Casino, Sportsbook and VIP (nice to have)
  • Familiar with betting terminology, and betting psyche is a plus

Personal Qualities:

  • Passionate about CRM
  • A detail-orientated mind
  • Data driven
  • Great communicator
  • Ability to learn new things quickly

You can Apply for the CRM Coordinator Role at Pentasia