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CRM Retention Coordinator

Posted by Pentasia
  • Salary 30000
  • Location Malta
  • Reference 35071

We are looking for an outstanding and organized person to join us as a CRM Retention Coordinator. The right candidate will be involved in executing customer retention campaigns for new and existing brands. Furthermore, this person will be a superstar in optimizing the CRM content, offers and campaigns and will help generate growth towards set KPI’s..

  • Set up, test and schedule Email and SMS campaigns
  • Create campaign offers and follow-up after campaign execution
  • Give creative and strategic input to the CRM manager
  • Work with both casino and sportsbook (giving our sportsbook brand XLbet extra attention)
  • Produce content which appeals to our customers and inspires them to take an action
  • Sharing ideas within retention team for potential improvements and campaigns
  • Ensure that the Support team is always updated about upcoming campaigns and potential changes
  • Assist with other CRM tasks where needed


  • At least 1 year online gaming experience
  • Ideally a keen interest in sports
  • Keen interest and passion for Customer Relationship Marketing
  • Highly organized and being able to prioritize daily tasks
  • Top level detail oriented with no need of supervising
  • Excellent English communication skills
  • Experience working with Optimove and/or FastTrack would be considered as an asset
  • A positive trouble-solver
  • Good communication skills


  • HQ in Sliema, Malta with fantastic sea views, shower facilities and open plan working space
  • Hybrid Model
  • Mental Well-Being Program
  • Friday social gatherings at the terrace
  • Team and Company events
  • Refer a Friend Bonus!
  • Combination of Private Health Insurance, Dental Insurance and vouchers
  • Discounted gym membership)

Apply for the role of CRM Retention Coordinator on Pentasia.

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