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Digital Marketing Executive – Casino (Hybrid)

Posted by Pentasia
  • Salary £32,000 to £35,000
  • Contract Permanent
  • Location London
  • Reference 34126

An award winning, cutting edge and innovative online casino and bingo brand is looking to hire an experienced Digital Marketing executive to manage the growth of the brand primarily in the UK, assisting on the development of all digital activity in the UK market, as well as, supporting the overall marketing strategy for the brand.

This is a unique opportunity for a highly talented, self-motivated, marketer to progress himself on the field of end-to-end planning and execution of digital campaigns as the team and product proposition continue to grow and develop.

You’ll be joining at an exciting time where the business is growing and entering new markets with huge potential value, which are also extremely competitive.

The role

  • Support digital data flow between the client and external partners, with an understanding of tracking/pixels/cookies and the ability to brief development teams
  • Manage the end-to-end campaign desktop and mobile creative process
  • Manage UK bespoke CRM funnel, including planning, coordinating, and executing monthly retention campaigns across different user segments.
  • Liaise with internal teams and 3rd party agencies relating to the briefing, executing and reporting back on the performance of any new or existing digital campaigns and also ensure we deliver the BAU acquisition and retention schedules on time/budget and to strategy
  • Liaise with the internal stakeholders and external teams to review, test and ensure user journey across the UK digital campaigns
  • Constantly reviewing and improving the copy, refreshing creative and thinking about new ideas to communicate to our customers.

About you

 A client is looking for a marketer with good knowledge of the digital media landscape. Gambling experience is preferable but not mandatory, but will need experience working for high volume transaction digital/ e-commerce business in a similar industry.

  • Demonstrable experience in Digital Campaign Management experience
  • Strong knowledge of the digital media space (desktop and mobile – especially in app campaigns) including managing relationships with external digital agencies.
  • Thorough understanding of all digital channels (including mobile/in app) and their potential impact as an acquisition and retention tool
  • Ability to manage campaigns from beginning to end, including creative development, delivery of assets and post campaign performance analysis
  • Good knowledge required of Microsoft Excel, Google Ads, Facebook, Apple and Appsflyer platforms is an advantage
  • Excellent written and verbal communication, Excel and PowerPoint presentation skills. Solid attention to detail

The package

  • 24 days annual holiday, plus additional days after 3 years’ service
  • Work to life balance: 3 days in office, 2 days working from home
  • Salary of £32,000 to £35,000 + annual bonus
  • Free private healthcare, life insurance cover and pension
  • Fun team socials
  • Complementary fruits and snacks

Apply for the Digital Marketing Executive – Casino (Hybrid) role at Pentasia.

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