Head Of Acquisition

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Posted by Pentasia
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  • Salary Competitive
  • Contract Permanent
  • Location London
  • Reference 33337

We are seeking a highly skilled Head Of Acquisition candidate to join a new Supplier in the iGaming marketplace.
Pentasia’s client was started by a group of industry experts with a successful track record in casino game development throughout Europe and Asia. 

Main responsibilities:

  • Create and execute marketing programmes that drive product awareness and demand
  • Manage acquisition activities and establish a strategy to increase ROI on campaigns
  • Run monthly performance reviews and identify underperforming channels and campaigns
  • Manage marketing budgets
  • Develop creative initiatives to achieve business goals

Requirements:

  • Minimum 5 years of acquisition marketing experience within igaming industry
  • Proven track record of growing a digital acquisition channel
  • Excellent verbal and written Chinese communication skill is a plus
  • Experience in Affiliate marketing
  • Knowledge of CR, CPC, CPA, CPO, ROI, and the ability to assess the effectiveness of advertising campaigns and generate reports
  • Data-driven and analytical
  • Excellent understanding of business KPIs and dynamics

Apply for the Head Of Acquisition role at Pentasia.