Head Of Marketing – Hybrid/London

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Posted by Pentasia
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  • Salary £45,000 - £60,000
  • Contract Permanent
  • Location London
  • Reference 33930

A leading online gambling business is looking for an experienced Marketing Manager to drive the overall marketing strategy and lead a team of 5. 

Summary of Responsibilities

  • Responsibility for heading acquisition channels such as Affiliate Marketing, SEO, TV Streamers, Casino Streamers, Forums, etc.
  • Source volume media opportunities through direct publisher deals, networks, media exchanges, email and lead generation providers etc.
  • Responsibility for the development and implementation of brand promotions and campaigns, CRM and retention. 
  • Devise strategies, plans and tactics to improve the overall performance.
  • Responsibility for the development and implementation of a loyalty scheme across all brands and products.
  • Analyse and improve conversion rates per channel, creative and campaign.
  • Participate in the yearly budget planning for the Group.
  • Analyse past performance of bonuses and campaigns to propose and manage future ones.
  • Prepare budgets for campaigns, schemes, initiatives, incentives and other marketing activities.

     

Person Specification

  • 5 years’ proven managerial experience at Senior level in the Turkish betting market.
  • Educated to degree level in ate least one of the following disciplines: Marketing, Business, Mathematics, Statistics.
  • Extensive experience and understanding of online gaming marketing.
  • Native in Turkish, fluent in English.
  • Highly creative with a visionary approach to marketing.
  • Proven experience and knowledge of CRM systems.
  • Extensive knowledge and experience of retention tools and initiatives.
  • Strong organisation and prioritisation skills.
  • Ability to work in a high pressure and dynamic environment.

Apply for the Head of Marketing – Hybrid/London role now at Pentasia.

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