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Head of Paid Search – Hybrid/London

Posted by Pentasia
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  • Salary £50,000 - £62,000 DOE
  • Location London
  • Reference 35583

A global award winning, cutting edge and innovative online casino & bingo brand, is looking to hire a Head of Paid Search to help build a newly formed internal performance marketing team.

We are looking for someone who has a proven track record in leading performance marketing(specialising in paid search) at a high level. This person will find themselves working closely with internal teams as well as directly with platforms to ensure best-in-class paid search campaigns in extremely crowded markets. You will report to the Head of Digital but will act as an internal agency to digital managers and country managers.

Key responsibilities:

  • Lead the development and delivery of the annual Google/Bing/ASA and UAC marketing strategies for the in-housed markets.
  • Lead the budgeting, forecasting and reforecasting processes for the in-housed activity by presenting media plans to the relevant digital managers for approval.
  • Liaise with the in-house ‘delivery’ team on the successful implementation of the approved media plans and reporting back on monthly basis by reviewing the forecasted vs. actuals performance.
  • Deliver and execute monthly, quarterly and annual marketing plans for Google/Bing/ASA and UAC campaigns together with the in-house ‘delivery’ team across the in-housed markets.
  • Manage successfully the ongoing performance/optimization and weekly/monthly reporting of the above campaigns to the relevant stakeholder, to ensure the company hits the annual targets for each channel and geo.
  • Proceed with daily/weekly/monthly auditing of the in-housed campaigns by supplying feedback on improvements to channel managers of the in-housed activity and reporting back to the Head of Digital, CMO and CEO on performance updates
  • Identify and test new channels outside of our existing marketing mix to add scale to the performance plans – this includes the development of test plans
  • Work with the Marketing Analytics and BI teams to identify and provide evidence on assisted conversions across all relevant platforms.
  • Mentor and develop your team of direct reports, ensuring they are correctly trained in tech and platform developments in order to evolve and scale the channels successfully.
  • Work with the Marketing Analytics and BI teams to identify profitable customer segments and develop performance strategies to target those segments across relevant performance channels.
  • Identify opportunities for increased automation and efficiency through increased and more automated technical solutions.
  • Work closely with BI and the marketing analytics teams to identify cost saving opportunities.

Skills/Experience required:

  • Minimum 8 years’ experience in Marketing Performance (specializing in paid search campaigns/desktop and mobile), data science or related field.
  • Experience in the online gaming industry.
  • Experience across all performance marketing platforms.
  • Experience in forecasting, building and maintaining a performance marketing team.
  • Expert understanding of digital tracking, measurement, and reporting tools.
  • Excellent written and verbal communication skills
  • Teamworking skills – the ability to build relationships internally and externally, with experience working across multiple countries is also beneficial.
  • Strong team building and management approach – the ability to win over, manage and motivate senior performance marketing professionals, to ensure they deliver results.
  • Strong organizational skills and experience of balancing multiple projects simultaneously.
  • Must be at the cutting edge of search innovation with an awareness of platform changes, ideally with nurtured contacts already within Apple, Facebook, and Googl.
  • Must have the ability to drive complex strategies but also to explain them to nurture junior members of staff and non-digital stakeholders, challenging their views if/when needed.
  • You will require strong analytical acumen with the ability to uncover insights and create stories by seamlessly integrating a variety of data sources.
  • Must have the ability to drive complex strategies and also to explain them to the in-house
  • While this is a senior role, we also want someone who still understands the platforms and is comfortable rolling their sleeves up to help the team out if necessary.

What’s in it for you

  • 24 days annual holiday, plus additional days after 3 years’ service.
  • Work to life balance: 3 days in office, 2 days working from home.
  • Competitive salary + annual bonus (after completion of probation) 
  • Free private healthcare, life insurance cover and pension after successful completion of 6 month probation period.
  • Fun team socials.
  • Complementary fruits and snacks

Apply for the role Head of Paid Search – Hybrid/London at Pentasia.