Japanese Brand Marketing Manager – Remote

Posted by Pentasia
  • Salary Negotiable + bonus
  • Location Remote
  • Reference 31759

An igaming company are recruiting for a Brand and Localisation Marketing Manager for the Japanese markets.

This position would be to lead the launch of one of the most exciting brands in the global igaming sector, who are also multi-award winning into the Japanese markets.

The position would be remote but with some time spent in one of their offices in Europe or Asia initially.


  • The brand owner will be responsible for localizing the new brand from English to Japanese and become the pivot person to manage all aspects of the brand in Japan
  • Create attractive campaigns for Acquisition and Conversion across multiple markets
  • Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Coordinate with local teams for each market to ensure best practice and performance for acquisition, CRM and VIP strategies
  • Planning of all communications and media actions on all channels
  • Competitor and customer insights analysis
  • Analysis of player behavior to improve Retention Rate 


  • Bachelor’s Degree in Marketing, Advertising / Media or equivalent would be ideal
  • Ideally a minimum of 5 years experience in the gaming industry or B2C sector as a marketing leader/Country Manager/Brand manager in Japan

Skills and Requirements: 

  • Strategic and Great in Analysis – ability to look at complex data and information and spot an area of opportunity/threat and develop appropriate and timely action(s) to resolve 
  • Collaborative and Organized – ability to work with different cultural backgrounds, various leaders to achieve goals, develops processes so results could be replicated consistently
  • Brand Vision – deep understanding of what the brand stands for and how different facets of site activities and contents contribute to the awareness and presentation of the brand
  • Goal Driven and Competitive – constantly motivated to achieve and exceed goals, relentless in looking for innovative ways to outperform

Other Requirements:

  • Excellent verbal and written skills
  • iGaming experience in operating a brand in Japanese
  • Good English and Japanese verbal and written skills
  • Sound knowledge of marketing principles
  • Creative, innovative and resourceful

Apply for the Japanese Brand Marketing Manager role at Pentasia

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