Marketing Communications Executive

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Posted by Pentasia
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  • Salary $40,000 - $42,000
  • Contract Permanent
  • Location Remote
  • Reference 32993

Pentasia is working with a fast-growing iGaming business that is looking to expand their team!

Responsible for the management and coordination of the company’s communication and brand activation in new markets including events, marketing material communications/brand/product management/promotions, and growth strategy to meet the company’s business requirements. This role also supports events via social media including plan and assisting in creating content for social media.

Key responsibilities:

  • Responsible for the overall development and execution of the Company brand activation strategy in new markets and associated activities.
  • Overall brand positioning and narrative to increase market share in new markets
  • Source, vet and manage external vendors, merchandise, logistics and service providers
  • Collaborating with cross-functional teams – from creative, IT to product, marketing and legal – to produce effective promotional materials
  • Collaborate with wider marketing, account management and business development teams to fully understand the market, product and communication needs
  • Gather intelligence to understand the market and competitors, to determine the most effective customer engagement and communications
  • Develop communications campaigns, which may include social and online media, direct mail, and other multimedia
  • Campaign, event, website, content marketing, translations, social and PR management across all channels
  • Support country managers to manage marketing and budget for brand activation activities in new markets to achieve a positive ROI
  • B2C engagement and campaigns
  • Maintain effective internal communications with stakeholders and all country managers to ensure that all relevant company functions are kept informed of marketing objectives

Requirements:

  • At least three years of marketing experience ideally within a technical background.
  • Fluent in Mandarin and English is a must; knowledge in any other SEA languages is a plus
  • Willing to travel

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